The parking lot sign for Alcala’s Western Wear shop is marked by its idiosyncratic neon signage. The shop was founded in 1972 by Luis Alcala and remains a family-owned enterprise. It is known for its selection of fitted hats (from wool to ten-gallon cowboy to chinchilla fur) and boots ($75 leather to $4,000 alligator). In 2000, 28 years after its opening, the store was one of the largest retailers of Western wear in the region. ©John Flak / CITY 2000
